Marketing: An Introduction
Gary Armstrong, Philip KotlerMarketing: An Introduction shows readers how customer value―creating it and capturing it―drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package.
عام:
2016
الإصدار:
13
الناشر:
Pearson
اللغة:
english
الصفحات:
642
ISBN 10:
013414953X
ISBN 13:
9780134149530
ملف:
PDF, 98.11 MB
IPFS:
,
english, 2016