Marketing Channels

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Business & Economics - Management & Leadership
Marketing Channels

Marketing Channels

Name: Marketing Channels
ISBN: 9780324316988

Bert Rosenbloom

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Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.

الفئات:

Business & Economics - Management & Leadership

عام:

2011

الإصدار:

Hardcover

الناشر:

Cengage Learning

اللغة:

english

الصفحات:

696