Strategic Management and Competitive Advantage: Concepts

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Strategic Management and Competitive...

Strategic Management and Competitive Advantage: Concepts

Name: Strategic Management and Competitive Advantage: Concepts
ISBN: 9788120346079

Jay B. Barney, William S. Hesterly

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The first thing you will notice as you look through this edition of our book is that it continues to be much shorter than most textbooks on strategic management. There is not the usual "later edition" increase in number of pages and bulk. We're strong proponents of the philosophy that, often, less is more. The general tendency is for textbooks to get longer and longer as authors make sure that their books leave out nothing that is in other books. We take a different approach. Our guiding principle in deciding what to include is: "Does thjs concept help students a nalyze cases and real business situations?" For many concepts we considered, the answer is no. But, where the answer is yes, the concept is in the book.

الفئات:

Business & Economics - Management & Leadership

عام:

2012

الإصدار:

4th Edition

الناشر:

Prentice Hall

اللغة:

english

الصفحات:

377